The evening began with a welcome address from the Ambassador of Spain to Greece, Jorge Domecq. The program continued with a keynote talk by acclaimed Spanish designer Héctor Serrano, who highlighted the role of design in creating meaningful emotional experiences and practical solutions.

DIMAND was represented by Panagiotis Kapetanakos, Chief Asset Management Officer, who participated in a panel discussion titled “From Design to Delivery: How does design actually translate into a built hospitality project?”, moderated by Stavros Martinou of ek magazine. The panel also featured Dimitris Karampatakis, Lead Architect at K-Studio, Evgenios Vassilikos, President of the Athens–Attica & Argosaronic Hotel Association, and Penny Zaglaridou, Co-Founder of Wealthia Hospitality.

The discussion focused on hotel design not as a matter of aesthetics or decoration, but as a multifaceted process shaped by architecture, investment strategy, operations, construction, maintenance, and the project’s long-term value.

The program concluded with presentations by selected Spanish companies and a dynamic networking session, providing participants with the opportunity to exchange ideas and explore new collaboration opportunities.